Ever wondered whether the exhibition industry follows an annual design trend? Well, this is in fact true. After reading up about Euroshop 2017, the number one retail trade fair in the world, we thought these 2017 exhibition design trends were too interesting not to share.
2017 Exhibition colour of the year: Greenery
According to Pantone, Greenery is a “fresh and zesty yellow green shade that evokes the first days of spring when nature’s greens revive, restore and renew”. Despite green being our favourite colour (for obvious reasons), we love how versatile this particular colour is. Picture fresh plant life, botanical wallpaper, graphics and flooring, bringing a sense of life to your next exhibition stand.
Sustainable exhibition stand designs:
Traditionally speaking, the events and exhibition industries are not the most environmentally friendly of industries. However, as we mentioned in Inspiration Station, sustainable exhibition designs are becoming increasingly popular worldwide. This involves the use of more sustainable processes and products when designing, manufacturing and implementing your final exhibition stand.
If you’re still not entirely sure what is meant by this, think reused, recycled and re-purposed materials and fabrics to create your next visually appealing exhibition stand. Incorporate elements of the 2017 colour trend and you are good to go.
Creating a virtual reality:
Digitisation along with immersive technology is fast becoming the key element to include in your overall exhibition stand design. The reason for this is simple – attract more customers, increase engagement and get visitors to explore your brand even more.
So, how can you create a virtual reality? Look to incorporate live streaming, interactive touch screens or experiential games to ensure exhibition-goers stop by your exhibition stand. Our post, Game On! elaborates on how an experiential game can be an effective addition to any exhibition stand.
Innovative lighting solutions:
This year, exhibition stands are deemed to become even more ingenious through the use of LED technology. Incorporating elements of this year’s sustainability trend, the use of recyclable lighting solutions is increasingly being used in exhibition stand designs around the world.
When contemplating how to attract visitors to your exhibition stand, be sure to consider the innovativeness of lighting and how it triggers a sense of emotion in exhibition-goers. Incorporating lighting that is smart, emotional and flexible, is bound to boost your exhibition stand and brand image as a whole.
So whether you are looking for a bit of colour, structural, technological or lighting inspiration let this year’s exhibition stand design trends guide you. Additionally, take a look at our Gallery to get a few more ideas for your next exhibition stand.
Pair these ideas with some of this year’s design trends and you are destined for success. Contact us to turn your concepts into reality.
Exhibitions are expensive in time and money and we know that it’s imperative to see a return. We have a few tricks up our sleeves to ensure that our clients demand attention and steal the show.
Besides ensuring that your exhibition stand is designed and styled in an aesthetically appealing way, we look to provide unique and tailored interactive elements to lure attendants in. One of the most common entertainment elements incorporated in to an exhibition stand is that of experiential marketing games. These come in all shapes, sizes and forms. Think touch screen devices, rapid reaction screens, product demonstrations, “Spin the Wheel” competitions and much more. It simply comes down to our client’s willingness to hand over the creative ropes to us.
Most recently the Shades of Green team incorporated a touch of experiential marketing into an exhibition stand done for NATMED at the RCOG which was held at the Cape Town International Convention Centre from the 20th March 2017 to the 22nd March 2017. For this particular stand, a giant wire loop game was designed and constructed to attract conference attendees and increase overall interaction with the NATMED stand.
The overall aim of the wire loop game was for contestants to test just how steady their hands actually are. For many participants, the game was a lot harder than it appeared and this can be seen in the following video.
Overall, the inclusion of the wire loop game in to the NATMED stand proved very successful. Participants had far too much fun, spectators were entertained and the NATMED stand was admired. We encourage all our clients to stand out, engage with their audience and leave a lasting legacy.
Contact us for assistance with your exhibition stand and let’s get your game on.
And just like that we are in to the third month of 2017, not leaving us much of a chance to capture all our hard work from the year gone by. In case you missed any of it, here are some of the highlights from our 2016 year:
54sqm BARD Exhibition Stand at the 34th World Congress of Endourology and SWL (WCE, 2016) held in Cape Town
“Now that the dust has settled I would to thank you & your team for putting together a very professional booth for us at the WCE.” Brendan Marshall, Business Unit Manager – BMD & BBS
“Just a big thank you from me too! The stand was perfect and looked really top professional – we most definitely made a statement.” Zandre van der Schyff, Business Unit Director – Prostate Brachytherapy & Bard Care
Flora wins Gold for the most innovative stand and Silver for the best custom stand at The Good Food and Wine Show in Cape Town.
54sqm CCG Systems Exhibition Stand at the Institute of Municipal Finance Officers Annual Conference (IMFO 2016) held in Durban. The CCG Exhibition Stand won a Gold award for best exhibition stand.
“Hi Kylie, thank you. We couldn’t have done it without you” Edeline Musadziruma, Business Development Administrator
Shades of Green had a few of their own highlights too:
Christmas came early for our Director Kylie and her family with the birth of their first born child in December.
Our lovely Nicole got engaged to her gorgeous fiancé in Thailand.
Shades of Green settled into a new home in the leafy suburbs of Hillcrest. We are now settled and looking forward to having friends of the industry stop in for coffee.
We released our new branding at the end of 2016 and will be rolling it out in the first half of this year. We hope you love our new logo as much as we do.
For more images of our 2016 year please view our Gallery.
2016 was an amazing year and we are so looking forward to the year ahead as our calendar is lining up with great things. We wish everyone a prosperous 2017 and hope to touch base with you soon.
Don’t forget to like us on Facebook and contact us for all your experiential marketing requirements, we turn concepts into reality.
Customers are looking to get the most value from their service providers. 2016 has seen a noticeable shift in the way we receive requests for quotes. In particular our clients are looking to partner with suppliers that can service their annual exhibition calendar. The perceived benefit is to purchase an exhibition stand which can be stored, reconfigured and reused.
Shades of Green has partnered with a few clients in this manner, we conceptualise a solution that is tailored to each client and their specific needs. We look at the exhibition calendar and locations of the various conferences before designing, keeping in mind the bottom line. Reusability doesn’t have to mean boring, our design encompasses creativity and functionality by incorporating custom and interchangeable features.
Our approach is to create value in both the product we design and deliver and the way in which we execute our service.
Contact us for all your experiential marketing requirements, we turn concepts into reality.
brightFuture, a sustainable living campaign launched globally by Unilever focusses on challenges facing the world today. June 2015, saw Unilever South Africa launching the “The Way Kids See It”, looking to the future through the eyes of children with a positive outlook.
Shades of Green partnered with Verve Marketing and Communications (the creatives behind the activation) to produce and project manage the infrastructure of the campaign. We created a fun environment in various malls for Moms and children, to raise awareness about climate change.
The interactive space was made up of a 1 minute walk through an indigenous tree path bringing to the forefront the reality of deforestation. The signs leading up to the activation told a story of how many trees are cut down every minute in a tangible association to rugby fields. At the end of the path Moms and Children were met by promoters who showed the parents how to “tweet for a tree” on the iPads, while the children placed their thumbprint on a bare tree wall symbolising their pledge for a brighter future (allowing the tree to bloom over the days). A provoking multi-media presentation (Farewell to the Forest – a film by Unilever) was played on a video wall and carried the message that a tree might be safer in the city than in the forests. As a reward for participating in the activation and to ignite a sense of taking climate action, Moms were given a card made of seed paper (indigenous flowers) that could be planted at home.
Aligning with our company philosophy, we were delighted to be involved in a project that not only required our expertise in producing and project managing an exhibition stand but also with applying our green stamp.
The Unilever brightFuture mall activations took place at Sandton City in Johannesburg, at Gateway in Durban and Tygervalley mall in Cape Town. Check out the Gallery…
Contact us for all your experiential marketing requirements, we turn concepts into reality.
Standing out from the crowd is a good thing. Especially at World Routes, the largest and most premier international aviation and tourism event. In a collaborative effort with our global partner Opus 3 creative Ltd, we were charged to construct a 150 square meter island stand in near impossible build up times, with height restrictions, rigging bans and around structural columns.
The inspired design was crafted by Opus 3 creative Ltd for Marketing Manchester / MAG and VisitBritain. Although the space was shared between the two organisations, the design for each was completely independent of each other:
Marketing Manchester / MAG
The stand took on the theme of origami paper planes. The main architecture featured a “floating” 7 meter dart paper plane (with a 6 meter wing span) engineered out of kraft paper board supported by feature bulkheads and a 4 meter high supporting plane. The eye-catching angles of the stand were exaggerated by use of the clients colour palette and graphics. While the stands architecture loured in attendees the interior created an open feel with clean lines bathed in white light.
VisitBritain / Visit England
The red and white exhibit featured large open inviting arches spanning the width and length of the stand with striking signage. The interior included a bespoke seating area for exhibiting partners (inspired by the St George’s Cross) with high gloss white benches, pantone upholstery and tables washed in red LED’s. The stand also boasted a contemporary meeting room with a glass façade and reception counter. Although the design was simpler in its execution, it was no less impactful than its flying neighbour, enhanced by radiant lighting aligned to clean functional contemporary design.
Check out our gallery to see more photos of the Marketing Manchester / MAG and VisitBritain Exhibition Stand at World Routes 2015.
Shades of Green and Opus 3 creative Ltd are committed to delivering outstanding service and surpassing every client’s expectation. Whether your exhibition stand is local or abroad we have you covered.
For all exhibition enquiries please contact Kylie van Staden at Shades of Green: email@example.com
For all international exhibition enquiries please contact Ian Ward at our global partner Opus 3 creative Ltd: Ian@opus3creative.co.uk
South Africa commemorates Women’s Month in August as a tribute to the thousands of women who marched to the Union Buildings on 9 August 1956 in protest against the extension of Pass Laws to women.
This historic march was a turning point in the role of women in the struggle for freedom and society at large. Since that eventful day, women from all walks of life became equal partners in the struggle for a non-racial and non-sexist South Africa.
Women’s Day is a special occasion for Shades of Green; we not only recognise the remarkable ladies who made history in 1956 but also bow down to all women of the 21st century. The struggles of yesterday seem incomprehensible but being a millennial woman is no walk in the park either. We are honoured to work alongside such fantastic women; those employed those that consultant, those who pay the bills and of course the Moms who raise all these empowered women.
Being a “women” owned & run company means that Shades of Green gets to brag a little extra. We congratulate Kylie for being selected as one of the Top 40 Women in MICE (Meetings, Incentives, Conventions and Exhibitions) in South Africa by Meetings Magazine. Kylie is the epitome of the quote “dreams don’t become reality through magic; it takes sweat, determination and hard work”.
Happy Women’s Day! We wish you a day as beautiful as you are…
Contact us for all your Exhibition & Event needs and let us show you the power of a women’s touch.
We can hardly believe that we are approaching the seventh month of 2015 already. When you immerse all your energy into a real love and passion time seems to pass by so quickly. Exhibition Management is all encompassing and our team love getting their hands dirty in all things exhibition, 2015 is one of those years and we are incredibly proud of our work over these last few months.
We have conceptualised, designed, manufactured and built some really interesting Exhibition Stands over the last few months, including stands for:
Van Dyck at Decorex Durban which was held at the Durban Exhibition Centre, 18-22 March 2015. We designed and built a replica of their “torture tunnel” using X-Board which is made from post-consumer recycled cellulose fibres such as sugar cane bagasse and kraft cardboard boxes.
Baxter at the South African Society of Anaesthesiologists (SASA) 2015 Congress which was held at Durban ICC, 22-24 March 2015. This stand included a functional networking set up with a combination of modern lounge style seating and a work space for browsing the internet or recharging tablets and phones whilst having a barista style coffee or smoothie.
Trade & Investment KwaZulu-Natal for Automechanika which was held at Nasrec, Johannesburg Expo Centre, 6-9 May 2015.
Gondwana, Gooderson Leisure, African Synergy and Trade & Investment KwaZulu Natal for the Indaba at Durban ICC and Exhibition Centre, 9-11 May 2015. These stands included combinations of system and custom infrastructure, custom and rental furniture, wall paper, and tension fabric branding each to accommodate client’s specific budgets and requirements.
Durban Pavilion (A joint venture stand for Trade & Investment KwaZulu-Natal, Tongaat Hulett and Tourism KwaZulu-Natal) and NMC for the South African Property Association Convention (SAPOA) held at Durban ICC, 19-21 May 2015. NMC was our second successful eco stand using X-Board.
Trade & Investment KwaZulu-Natal for the Food & Hospitality World, held at the Cape Town ICC, 26-28 May 2015.
Flora Gold for Taste of Cape Town and Good Food & Wine Show, held at the Green Point Cricket Club (10-12 April) and the Cape Town ICC (26-28 May).This innovative and trendy X-Board design (designed by our client Tag Marketing & Promotions) won Gold at the GF&WS. The combination X-Board and custom stand will be used at various exhibitions this year.
CIA for NAMA INDABA which was held in Durban at Southern Sun Elangeni, 10-12 June 2015.
SA Power Services for KZN Industrial Expo, held at the Durban Exhibition Centre, 9 – 12 June 2015. A backlit tension fabric stand with branded plinths gave the brand a professional look and feel.
Trade & Investment KwaZulu-Natal for SAITEX which was held at the Gallagher Convention Centre in Johannesburg, 21 – 23 June 2015.
We can blink and see Christmas already with all that is lined up for the remainder of the year. We look forward to sharing our journey along the way.
After a productive and eventful 2014 and a bit of R&R over the festive season the Shades of Green team are feeling revitalised and excited for what 2015 holds. It has been a busy start to the year, with quite a few events and exhibitions under our belt already.
Shades of Green Exhibitions completed building the exhibition infrastructure for the JD Edwards Summit today. The summit is an event for Oracle customers and partners organised by Pottershand at Southern Sun Elangeni. The client requested an innovative way in which the Oracle partners could consult with their customers in an exhibition environment without using outdated shell scheme. Without hesitation we had an affordable and trendy solution for the client which worked within the confined space of a hotel (tension fabric branded backdrops).
Our team also completed an outdoor installation for one of our regular customers, PPC at the Shield Exhibition (MTN Expo Centre, Gauteng). The client wanted the space and freedom to network with some of the 300 members attending the exhibition, in particular to obtain leads and offer promotional prices. Shades of Green provided the client with a functional networking setup with a combination of low, soft seating for more consultative discussions and high casual seating to lure in the more discerning customer. We also built our innovative concrete block coffee tables and bar counter which PPC really love.
Shades of Green will be in Gauteng again this weekend for the Johannesburg CosRen Event as well as attending the Event Green Forum AGM.
We have hit the ground running and feel extremely positive that 2015 will be a year for great things. We look forward to working with old friends and making new ones so don’t hesitate to contact us to discuss your event and exhibition requirements for the year or better yet, come and have a coffee with us at our new offices in March.
Wishing you all an amazing, fulfilling and prosperous 2015.
Small or young companies are faced with the issue of credibility, often challenged by competition from the “bigger” more “well-known” competitors. Although Shades of Green Events and Exhibitions are considered to be a fairly young business, the company itself has experienced rapid growth, challenging the stigma that bigger is better. The key to the company’s success has been a simple acknowledgement and rule that customers are the lifeblood of the business. The company prides itself in being owner run by someone who not only cares about every customer; she also has a passion for the industry. Kylie is known for keeping the most difficult client happy and handling the most “out-of-the-question” requests with ease.
For Shades of Green it is all about constant communication, attention to detail and generally going above and beyond to ensure the companies 100% success rate is maintained.
Shades of Green has worked with companies, associations, organisations and agencies from all industries, building exhibition pavilions at the last hour, supplying portable exhibition stands across the border, constructing exhibitions in the deepest townships and organising the most prestigious events. There really isn’t anything that Shades of Green can’t do.
When it comes to exhibition and event management, international or local, high end budgets or mall activations you can rest assured that your exhibitions or events are in the hands of real people who care about what you think.
To see what some of our clients think, have a look at the Shades of Green home page or contact us for references.
Shades of Green Events & Exhibitions project managed the third edition of the Soccerex African Forum Exhibition Component, 4-5 November 2014 at Moses Mabhida Stadium. It is said to be the largest and leading football business conference in the continent and the premier meeting place for the industry to come together to learn, network and do business.
For the 3rd consecutive year, Shades of Green managed the design, construction and budget of the exhibition, as well as handing all individual exhibitor requests.
“I wanted to start by thanking you all so much for everything you did in making the Soccerex African Forum 2014 a success. I feel like I write the same email to you every year, purely as each year you go beyond expectations and we are so grateful for your professionalism and service throughout.” – Joe Martin, Exhibition Manager, Soccerex.
Check out our Gallery to see more photos of the Soccerex African Forum.
Please contact Shades of Green Exhibitions for more information on the various packages on offer. Whether hosting a small stand at an exhibition, a complete exhibition or any exhibition related requirements – we have the right package for you!
Shades of Green Exhibitions are committed to delivering outstanding service and surpassing every client’s expectation. For more information on how Shades of Green Exhibitions can help with your exhibition stand requirements follow this link: