Standing out from the crowd is a good thing. Especially at World Routes, the largest and most premier international aviation and tourism event. In a collaborative effort with our global partner Opus 3 creative Ltd, we were charged to construct a 150 square meter island stand in near impossible build up times, with height restrictions, rigging bans and around structural columns.
The inspired design was crafted by Opus 3 creative Ltd for Marketing Manchester / MAG and VisitBritain. Although the space was shared between the two organisations, the design for each was completely independent of each other:
Marketing Manchester / MAG
The stand took on the theme of origami paper planes. The main architecture featured a “floating” 7 meter dart paper plane (with a 6 meter wing span) engineered out of kraft paper board supported by feature bulkheads and a 4 meter high supporting plane. The eye-catching angles of the stand were exaggerated by use of the clients colour palette and graphics. While the stands architecture loured in attendees the interior created an open feel with clean lines bathed in white light.
VisitBritain / Visit England
The red and white exhibit featured large open inviting arches spanning the width and length of the stand with striking signage. The interior included a bespoke seating area for exhibiting partners (inspired by the St George’s Cross) with high gloss white benches, pantone upholstery and tables washed in red LED’s. The stand also boasted a contemporary meeting room with a glass façade and reception counter. Although the design was simpler in its execution, it was no less impactful than its flying neighbour, enhanced by radiant lighting aligned to clean functional contemporary design.
Check out our gallery to see more photos of the Marketing Manchester / MAG and VisitBritain Exhibition Stand at World Routes 2015.
Shades of Green and Opus 3 creative Ltd are committed to delivering outstanding service and surpassing every client’s expectation. Whether your exhibition stand is local or abroad we have you covered.
For all exhibition enquiries please contact Kylie van Staden at Shades of Green: firstname.lastname@example.org
For all international exhibition enquiries please contact Ian Ward at our global partner Opus 3 creative Ltd: Ian@opus3creative.co.uk