Exhibitions are expensive in time and money and we know that it’s imperative to see a return. We have a few tricks up our sleeves to ensure that our clients demand attention and steal the show.
Besides ensuring that your exhibition stand is designed and styled in an aesthetically appealing way, we look to provide unique and tailored interactive elements to lure attendants in. One of the most common entertainment elements incorporated in to an exhibition stand is that of experiential marketing games. These come in all shapes, sizes and forms. Think touch screen devices, rapid reaction screens, product demonstrations, “Spin the Wheel” competitions and much more. It simply comes down to our client’s willingness to hand over the creative ropes to us.
Most recently the Shades of Green team incorporated a touch of experiential marketing into an exhibition stand done for NATMED at the RCOG which was held at the Cape Town International Convention Centre from the 20th March 2017 to the 22nd March 2017. For this particular stand, a giant wire loop game was designed and constructed to attract conference attendees and increase overall interaction with the NATMED stand.
The overall aim of the wire loop game was for contestants to test just how steady their hands actually are. For many participants, the game was a lot harder than it appeared and this can be seen in the following video.
Overall, the inclusion of the wire loop game in to the NATMED stand proved very successful. Participants had far too much fun, spectators were entertained and the NATMED stand was admired. We encourage all our clients to stand out, engage with their audience and leave a lasting legacy.
Contact us for assistance with your exhibition stand and let’s get your game on.