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Ever wondered whether the exhibition industry follows an annual design trend? Well, this is in fact true. After reading up about Euroshop 2017, the number one retail trade fair in the world, we thought these 2017 exhibition design trends were too interesting not to share.
2017 Exhibition colour of the year: Greenery
According to Pantone, Greenery is a “fresh and zesty yellow green shade that evokes the first days of spring when nature’s greens revive, restore and renew”. Despite green being our favourite colour (for obvious reasons), we love how versatile this particular colour is. Picture fresh plant life, botanical wallpaper, graphics and flooring, bringing a sense of life to your next exhibition stand.

Sustainable exhibition stand designs:
Traditionally speaking, the events and exhibition industries are not the most environmentally friendly of industries. However, as we mentioned in Inspiration Station, sustainable exhibition designs are becoming increasingly popular worldwide. This involves the use of more sustainable processes and products when designing, manufacturing and implementing your final exhibition stand.
If you’re still not entirely sure what is meant by this, think reused, recycled and re-purposed materials and fabrics to create your next visually appealing exhibition stand. Incorporate elements of the 2017 colour trend and you are good to go.
Creating a virtual reality:
Digitisation along with immersive technology is fast becoming the key element to include in your overall exhibition stand design. The reason for this is simple – attract more customers, increase engagement and get visitors to explore your brand even more.
So, how can you create a virtual reality? Look to incorporate live streaming, interactive touch screens or experiential games to ensure exhibition-goers stop by your exhibition stand. Our post, Game On! elaborates on how an experiential game can be an effective addition to any exhibition stand.

Innovative lighting solutions:
This year, exhibition stands are deemed to become even more ingenious through the use of LED technology. Incorporating elements of this year’s sustainability trend, the use of recyclable lighting solutions is increasingly being used in exhibition stand designs around the world.
When contemplating how to attract visitors to your exhibition stand, be sure to consider the innovativeness of lighting and how it triggers a sense of emotion in exhibition-goers. Incorporating lighting that is smart, emotional and flexible, is bound to boost your exhibition stand and brand image as a whole.

So whether you are looking for a bit of colour, structural, technological or lighting inspiration let this year’s exhibition stand design trends guide you. Additionally, take a look at our Gallery to get a few more ideas for your next exhibition stand.
Pair these ideas with some of this year’s design trends and you are destined for success. Contact us to turn your concepts into reality.

Shades of Green is a proud supporter of Earth Hour.
This year, earth hour is between 20h30 and 21h30 on Saturday the 25th of March. Millions of people as well as organizations worldwide participate by hosting an event during this time or switching off all electricity for an hour. People participate by going star gazing together, having earth hour parties or even having candle lit dinners to support earth hour and make as much noise as possible for action on climate change.
Here at Shades of Green we go the extra mile by trying to live each day in a sustainable way, by planning and implementing events and exhibitions in a way that is socially and environmentally friendly. At Shades of Green we are passionate about helping clients not only plan and execute, but do so in a way that reduces environmental impact, while increasing economic, social and environmental benefit. We as people of this nation need to take responsibility for environmental and social performance.
In our previous blog post “Inspiration Station”, we have shown sustainable exhibition designs from around the world and as well as some done by the Shades of Green team.
Earth hour supporters have definitely helped make a change over the past few years. Many supporters have successfully received some climate friendly laws and policies which may include those that banned plastic located in the World Heritage site of the Galapagos islands.
Climate change begins with ordinary people like you and I, it is our responsibility to protect our planet, because it’s our home.
We at Shades of Green, are huge believers that small steps equal big outcomes. We challenge all businesses as well as clients to be acknowledged for your sustainability leadership in 2017. We as people of this nation need to take responsibility for environmental and social performance.

To sign up and take part visit https://www.earthhour.org/
A key element of event greening is waste minimisation and sustainable management. Recognising the importance of this the Event Greening Forum (EGF) KZN Team and friends on Friday, 15 August 2014 visited the Re- head office in Prospection, Durban for a tour of their facilities. Shades of Green Events – heading the EGF KZN Team – organised the site visit.
Re- is a national waste management solutions company that offers their clients innovative solutions to Reduce, Re-use, and Recycle and Recover product to ensure that sound waste management practices are implemented, thereby promoting environmental sustainability. A sustainability solution from Re- means less waste to landfill, less resource consumption and less harmful emissions. Their innovations include composting and biomass engineering of organic material, outlets for raw materials and diversion of suitable materials to animal feed, extraction of product for biofuel manufacturing and use of material as an alternative fuel resource. Re- focuses on the concept of circular economy, nothing wasted, everything repurposed.
Their approach fits within an increasing global trend to reduce, re-use, rework, recycle and recover waste products. One person’s waste can now become another person’s valuable raw material. Considering the cost, and sometimes-limited availability of original input materials the demand for recovered waste products are increasing. Where as basic waste management focuses on removing waste from the living and working areas in an environmentally acceptable fashion (including waste storage, collection, transport and disposal), this new approach promotes sustainability through providing creative waste solutions that divert waste from landfill and truly sees disposal as a last resort.
In terms of event management, this points to the importance of effective planning re waste minimisation and management. Event organisers should aim to minimise waste (i.e. no bottled water); and to thereafter focus on the effective management of waste through for example re-using products (i.e. USB flash drives made from recycled materials or biodegradable materials such as bamboo or printed branding materials that can be re-used), and recycling (i.e. recycling bins to collect paper, plastics and so forth) and arranging for the recovering of waste that cannot be re-used. Again, disposal should remain a last resort.
For more information on how Shades of Green Events can deliver your events in a professional, socially and environmentally responsible way, visit the following link:
Corporate & Social Events – Event Organisers: Event Planning & Event Management:
http://www.shadesofgreenevents.co.za/corporate-events/
For more information on how Shades of Green Events can help with your exhibition stand requirements follow this link:
Custom & System Exhibition Stands – Exhibition Management & Exhibition Stand Builders:
In honor of August being women’s month The Umhlanga Magazine decided to:
“show the diversity and talent of the local ladies in our town and thought [they]‘d profile 4 lovely business ladies that have broken the mould and are doing something unique, creative and somewhat different and in this following a career path that is their true passion.”
The 4 ladies profiled include the Directors of Shades of Green Events, Jenny Kervarrec and Kylie van Staden.
Shades of Green Events are committed to delivering exceptional service and surpassing every client’s expectation. For more information on how Shades of Green Events can help with your exhibition stand requirements follow this link:
Custom & System Exhibition Stands – Exhibition Management & Exhibition Stand Builders
For more information on how Shades of Green Events can deliver your events in a professional, socially and environmentally responsible way, visit the following link:
Corporate & Social Events – Event Organisers: Event Planning & Event Management
Shades of Green Events are committed to delivering exceptional service and surpassing every client’s expectation. For more information on how Shades of Green Events can help with your exhibition stand requirements follow this link:
Custom & System Exhibition Stands – Exhibition Management & Exhibition Stand Builders
For more information on how Shades of Green Events can deliver your events in a professional, socially and environmentally responsible way, visit the following link:
Corporate & Social Events – Event Organisers: Event Planning & Event Management
Join Shades of Green Events in celebrating Earth Hour by switching all non-essential lights and appliances from 20:30 to 21:30 on Saturday. There is however no reason to twiddle your thumbs in the dark during Earth Hour this year.
Here are 10 fun things to do:
1. Play with sparklers. Take long-exposure photos of your efforts.
2. Play board games by candle light (using beeswax candles).
3. Get closer to nature and go star gazing. For the more energetic people moon dancing will be an option.
4. If you have kids, get out the camping gear and reminish about a time before electricity.
5. Play a REAL game of hide and seek.
6. Have a South African Braai with your friends (using sustainably harvested wood) or have a romantic dinner by candlelight with tasty dishes based on the WWF’s livewell principles. Download their dinner party guide. And while you’re at it, take advantage of the combined romance of candlelight and eco-chivalry to pop the question.
7. Have an acoustic music night – pull out the guitars and other music instruments. Remember to practise without looking at your hands.
8. Debate whether one hour can trigger social change.
9. Go to bed early. Wink, wink. Nudge, nudge. And maybe start a pool on whether there will be a baby spike in nine months.
10. Make streetlight shadow puppets (yes, the streetlights stay on, for safety).
For more information on Earth Hour visit their website: www.earthhour.org
For more information on how Shades of Green Events can deliver your events in a professional, socially and environmentally responsible way, visit the following link:
Corporate & Social Events – Event Organisers: Event Planning & Event Management:
http://www.shadesofgreenevents.co.za/corporate-events/
For more information on how Shades of Green Events can help with your exhibition stand requirements follow this link:
Custom & System Exhibition Stands – Exhibition Management & Exhibition Stand Builders:
Shades of Green Events plans to join millions of people across the world who will switch lights off for an hour on 29 March from 20:30 to 21:30 as part of the Earth Hour initiative – a worldwide movement for the planet organised by the World Wildlife Fund for Nature (WWF).
This particular event is held worldwide towards the end of March annually, encouraging individuals, communities, households and businesses to turn of their non-essential lights for one hour as a symbol for their commitment to the planet. According to CEO and Co-Founder of Earth Hour, Andy Ridley, Earth Hour’s mission is three-fold:
For more information on Earth Hour visit their website: www.earthhour.org
For more information on how Shades of Green Events can deliver your events in a professional, socially and environmentally responsible way, visit the following link:
Corporate & Social Events – Event Organisers: Event Planning & Event Management:
http://www.shadesofgreenevents.co.za/corporate-events/
For more information on how Shades of Green Events can help with your exhibition stand requirements follow this link:
Custom & System Exhibition Stands – Exhibition Management & Exhibition Stand Builders:
http://www.shadesofgreenevents.co.za/exhibition/
During the recent Event Greening Forum (EGF) Annual General Meeting Shades of Green Events Director, Jenny Kervarrec, was invited to serve on the EGF Management Committee. Jenny will also Head the KZN EGF Team.
The aim of the EGF is to promote and embrace sustainable and ethical business practices within the events industry in South Africa, with an initial focus on meetings, incentives, conferences, exhibitions and events. For more information on the Event Greening Forum in KZN, do not hesitate to contact Jenny on jenny@sgevents.co.za
For more information on the EGF please visit their website: www.eventgreening.co.za
For more information on how Shades of Green Events can deliver your events in a professional, socially and environmentally responsible way, visit the following link:
Corporate & Social Events – Event Organisers: Event Planning & Event Management:
http://www.shadesofgreenevents.co.za/corporate-events/
For more information on how Shades of Green Events can help with your exhibition stand requirements follow this link:
Custom & System Exhibition Stands – Exhibition Management & Exhibition Stand Builders:
Waste management is a crucial part of a sustainable event or exhibition. On Wednesday, 5 February 2014 Shades of Green Events will attend the launch of the 2014 Waste Management Awards competition. The event will take place at the Assagay Hotel outside Durban. Winners of the 2012 Waste Management Awards will be asked to do a 5 – 10 minute overview on why they feel they performed well in their category, touching on their strongest points. Feel free to view the programme!
For more information on how Shades of Green Events can deliver your events in a professional, socially and environmentally responsible way, visit the following link:
Corporate & Social Events – Event Organisers: Event Planning & Event Management:
http://www.shadesofgreenevents.co.za/corporate-events/
For more information on how Shades of Green Events can help with your exhibition stand requirements follow this link:
Custom & System Exhibition Stands – Exhibition Management & Exhibition Stand Builders:
http://www.shadesofgreenevents.co.za/exhibition/
To visit our latest Gallery of work follow this link:
http://www.shadesofgreenevents.co.za/gallery/
Join the Climate Reality Leadership Corps at their next training scheduled to take place 12 – 14 March 2014 in Johannesburg, South Africa. The training will focus on the science of climate change, how to talk to people across the continent about the ways climate change affects them personally, and what can be done to address this challenge.
For more information visit the link below:
http://climaterealityproject.org/africa-training/
For more information on how Shades of Green Events can deliver your events in a professional, socially and environmentally responsible way, visit the following link:
Corporate & Social Events – Event Organisers: Event Planning & Event Management:
http://www.shadesofgreenevents.co.za/corporate-events/
For more information on how Shades of Green Events can help with your exhibition stand requirements follow this link:
Custom & System Exhibition Stands – Exhibition Management & Exhibition Stand Builders:
http://www.shadesofgreenevents.co.za/exhibition/
To visit our latest Gallery of work follow this link:
http://www.shadesofgreenevents.co.za/gallery/
As the year ends and the New Year beckons we have a desire to start the year off the way we mean to end it “bigger, better, smarter”. Most of us have New Year Resolutions that include diets, fitness, financial savings, holiday plans and so the list goes on. We have to wonder if any of those resolutions include ways to be “greener” at home and at work or if it’s just another white elephant that we like to pretend doesn’t require our attention.
Shades of Green Events would like to give you the opportunity to actually commit to a resolution without giving up the things you love (like chocolate or TV) which requires little effort with a lot of reward. Here are our top 5 tips to starting the year off in a greener more sustainable way:
1. Buy a glass bottle and fill it up with tap water (don’t buy bottled water when there is no need).
2. Keep re-usable shopping bags in your car and one folded in your handbag.
3. Give “Meat Free Monday” a go!
4. Use plastic containers instead of plastic sandwich bags.
5. Create a paperless environment – do you really need to print?
Shades of Green Events and their staff have already committed to being a company that is working towards a greener environment and hope that their suppliers, clients and friends of the industry will do the same. Here is to greener pastures and a fantastic 2014.
Contact Shades of Green Events for all your 2014 Event, Exhibitions, Eco-Policy Development and Carbon Footprint Requirements.
We recently updated our Photo Gallery – showcasing some of the work we’ve done. The photos on the Gallery are of various exhibition stands, activations, events and green policy development that Shades of Green Events managed and implemented. Have a look by clicking on the link below:
Shades Of Green Events – Gallery
For more information on how Shades of Green Events can deliver your event or exhibition in a professional, socially and environmentally responsible way, visit the following links:
Event Planning & Event Management: http://www.shadesofgreenevents.co.za/corporate-events/
Exhibition Planning & Exhibition Management: http://www.shadesofgreenevents.co.za/exhibition/
As a member of the Event Greening Forum (EGF), Shades of Green Events, would like to encourage our partners, service providers and clients to participate in the Green Office Week.
This year Green Office Week takes place from 22 – 26 April 2013. It is both a campaign and a cause. As a campaign it aims to sensitise as many people as possible about the need to become more eco-friendly and sustain changed behaviours. As a cause it plays a national role in alerting all people at work to the need of showing more respect to our planet’s survival.
Each day of the week carries a different green theme to focus on. Download the Green Office Week toolkit on the EGF link below. The toolkit provides ideas and advice about what to do for each day:
http://eventgreening.co.za/news/green-office-week-2013/
The themes for each of the days are:
Monday, 22 April 2013 – Saving water
Tuesday, 23 April 2013 – Reducing carbon emissions
Wednesday, 24 April 2013 – Saving electricity
Thursday, 25 April 2013 – Reducing waste
Friday, 26 April 2013 – Greening your events
To find out more about the Green Office Week visit the following website: www.greenofficeweek.co.za
For more information on how Shades of Green Events can assist you with regard to events management, exhibition stands and exhibition management, environmental policy development or carbon footprint analysis, visit the links below:
Event management: http://www.shadesofgreenevents.co.za/corporate-events/
Exhibition stands and Exhibition management: http://www.shadesofgreenevents.co.za/exhibition/
Environmental policy development: http://www.shadesofgreenevents.co.za/environmental-policy-development/
Carbon Footprint Analysis: http://www.shadesofgreenevents.co.za/carbon-footprint-assessments/
An excellent environmental policy should encompass the company’s commitment to reducing the impact it has on the environment it operates in. The policy should be the foundation for future decision making and have top management buy in.
When taking the decision to implement an environmental policy the following items should be taken into consideration:
1) The policy needs to be written in a way that all stakeholders – staff, clients, and others – can understand it.
2) The policy should be structured with achievable objectives that will show amongst other things how applying greening practices will reduce overheads.
3) The focus should be on reducing and minimising the environmental impact before recycling and off setting. Certification such as ISO14001 would be a great driver towards carbon neutrality.
4) There needs to be accountability from staff and management. A green team or committee should be established to keep the policy alive and active through reporting on and revising it to ensure it stays timely as the company grows.
5) The document needs to be integrated into all other policies and procedures and communicated accordingly.
6) Communicate any green credentials to stakeholders as part of a Public Relations exercise.
7) Select a third party company such as Shades of Green Events to assess the company’s carbon footprint. It is important to have a benchmark to work from when setting measurable goals. This will allow the company to measure and report on its success with concrete figures.
An excellent environmental policy can have many rewards for a company and is a valuable and worthwhile investment. Not only will the company reduce its overheads it can also benefit with securing potential tenders or deals with companies or governments that are already taking a stand. Let the people who know what works help your company in implementing an Environmental Policy. Shades of Green Events are ready to assist.
For more information on how Shades of Green Events can assit you to develop an environmental policy for your company, visit the following link:
http://www.shadesofgreenevents.co.za/environmental-policy-development/
For more information on carbon footprint assessments and offsets visit Shades of Green’s web link below:
http://www.shadesofgreenevents.co.za/carbon-footprint-assessments/
Did you know June 2012 was National Environment Month celebrated under the UN approved theme: Green Economy: Does it include you?
National Environment Month is an annual event on South Africa’s environment calendar. The 2012 celebration focussed on the significance of the green economy and celebrations were aimed at showcasing the work South Africa is doing in the preservation of the environment as well as the creation of job opportunities.
According to the United Nations Environmental Programme (UNEP), a green economy is “one that results in improved human well-being and social equity, while significantly reducing environmental risks and ecological scarcities. In its simplest expression, a green economy can be thought of as one which is low carbon, resource efficient and socially inclusive.”
For more information visit the following:
What is a green economy?
A term often heard around the globe when talking about the future of our planet, is that of a green economy. But what does this mean? According to the United Nations Environment Programme (UNEP), a green economy is “one that results in improved human well-being and social equity, while significantly reducing environmental risks and ecological scarcities. In its simplest expression, a green economy can be thought of as one which is low carbon, resource efficient and socially inclusive.”
The green economy model recognizes the interdependence of economic growth and the natural ecosystems and the adverse impact economic activities can have on the environment.
For more information visit:
Why is this important for South Africans?
The South African Green Economy Accord was signed at South Africa’s National Parliament on 17 November 2011 in Cape Town by representatives of the South African Government, business representatives, organised labour and the community constituency.
The Accord was thereafter launched on 29 November 2011 at the COP17 talks in Durban. The Accord includes commitments by stakeholders toward a greener economy in South Africa, whilst the parties work together to ensure greening the economy also promotes employment creation and improves conditions for the poor in particular.
For more information visit the following:
