Ensure your exhibition stand is not only trendy and modern, but also ‘green’. One way of doing this is by aiming for a paperless exhibition stand. There are a number of benefits for creating a paperless stand:

-        Reduce Waste

More than half of the visitors to your exhibition stand will discard your business card, brochure or other marketing materials that they cannot use for more than your website.

-        Save Resources

Time equals money and if you spend your time and money developing a brochure that simply ends up in landfill one has to ask if it is worth it to create and print marketing collateral?

-        Engage in Conversation

When exhibition staff do not have brochures to hand out, they are encouraged to engage in conversation with potential customers. It is a known fact that people do business with people they ‘know’, like and trust – so interact and get to know your customers.

-        Digital Gadgets and Technology can draw in a crowd

Through a number of innovative methods you can capture your customer’s details, understand what they are interested in, appear to be “with the times” and create a stir on your exhibition stand. To name a few:

• Make use of tablets as an interface which can be fun, informative and act as an information portal or distraction if your sales consultants are busy.
•  Use memory sticks as a “give-away” which contain your marketing brochure and website information. These are a great marketing tool as it will be re-used and rarely discarded.
• Get smarter with Smart Phones and develop applications that will allow you to interact with your customer
• Make use of social media before, during and post the exhibition

Exchanging information digitally saves on printing, planning, logistics and recycling and it is also a great starting point to creating a “greener” exhibition stand. Shades of Green Events can assist you in appointing informed, professional staff for your exhibition stand and more importantly design and build a paperless technologically driven exhibition stand to boost your sales without losing touch with your customers.

For more information on how Shades of Green Events can help with your exhibition stand requirements follow this link:

Custom & System Exhibition Stands – Exhibition Management & Exhibition Stand Builders:

http://www.shadesofgreenevents.co.za/exhibition/

For more information on how Shades of Green Events can deliver your events in a professional, socially and environmentally responsible way, visit the following link:

Corporate & Social Events – Event Organisers: Event Planning & Event Management:

http://www.shadesofgreenevents.co.za/corporate-events/

To visit our latest Gallery of work follow this link:

http://www.shadesofgreenevents.co.za/gallery/